Ch. 17- Personal Selling and Sales Management

The first step in Coca-Colas selling process is when the market developer determines, who their next prospective customers are. These new customers vary from prior customers, new form of retail chains and even their competitors. Once this is figured out, the Market developer comes up with ways to approach these customers. Once all development ideas are approved, they move into the presentation stage. Their sales team come up with ways to spread their promotional message. 

Ch. 16 - Advertising, Public Relations and Sales Promotion

Coca-Cola launched a new advertising campaign called “Share a Coke”. Coca-Cola picked the most common names in the UK and printed them onto bottles. Over 1,000 names were available in stores and over 500,000 names were available for purchase online through their e-store. They believe that advertising names on bottles would give people a more personal relationship with their brand. Coca-Cola knew that giving consumers a chance to make personalized bottles would create special moments.

Ch. 14 - Retailing

Coca-Cola is available in most department stores. You can buy Coca-Cola by the case in a local supermarket or, choose different sizes of the beverage to eat with your food, at a fast food restaurant. You can order Coca-Cola online from places like Amazon and Walmart. Coca-Cola is also available here at BMCC in the vending machines. Coca-Colas goal is for consumers to make them a factor no matter which way they choose to shop.

Ch. 6 - Consumer Decision Making

When buying Coca-Cola consumers expect mainly one outcome, their traditional taste. A taste that has been around for more than a century. Coca-Cola is a company that’s is true to its tradition. Their goal is fulfill your thirst and make it a remembering taste. The amount of success this company has, shows consumers desire for their drink. From their popular slogans, to their color of coke, red, they intend to be around forever. 

Ch. 5 - Developing a Global Vision

Low prices and a shop all in one store is perfect for America. Walmart is a great discount store. It’s affordable for low income families and help them save money, unlike other regular super stores. Since most of America is considered to be in poverty or have a low income, Walmart is a huge benefit to these people. The rich can afford expensive shopping, the poor cant. Walmart discount puts low income people at ease.