Ch. 6 - Consumer Decision Making

When buying Coca-Cola consumers expect mainly one outcome, their traditional taste. A taste that has been around for more than a century. Coca-Cola is a company that’s is true to its tradition. Their goal is fulfill your thirst and make it a remembering taste. The amount of success this company has, shows consumers desire for their drink. From their popular slogans, to their color of coke, red, they intend to be around forever.