Ch. 4 - The Marketing Environment

Coca-Cola have been around for many years. Over time, consumer’s needs and attitudes has changed and Coca-Cola had no choice but to change with it. Coca-Colas market is split in two, the consumers and the retailers. The retailers being big stores such as Walmart and target, all the way to small consumers like your local mom and pop store. Coca-Cola has established a large and diverse spectators from all around the world.             

Ch.18 - Social Media and Marketing

Coca-Cola is a well-established brand. They have over 100 million fans, followers and viewers across their multiple social media accounts. This company doesn’t really use their social media to promote Coca-Cola itself. They focus more on promoting campaigns they are running and are a part of. One of them being a campaign to protect polar bears in the arctic. They plan to market many more campaigns to consumer’s in the future through social media.

Ch. 2 - Strategic Planning for Competitive Advantage

Strengths

Coca-Cola is one of the most appraised companies worldwide. The value of the brand is 73.1 billion dollars.

Weaknesses 

One of the main competitors for Coca-Cola is the rival between them and Pepsi.

Opportunities

More countries are looking into healthier drink options. Coca-Cola needs to focus on creating a more healthy drink for consumers.

Threat

Their major threat is their water. The speculations of pesticides being used in their water weakened the company.

Ch. 1 - Overview of Marketing

Coca- cola formally known as coke is a soft drink that was created by the Cocoa-Cola Company. This soft drink was first introduced to the United States on May 8, 1886. Coca- cola is the world’s #1- selling sparkling beverage. Their key mission is to refresh the world in mind, body and spirit. Also, to encourage moments of optimism and happiness through their brand and actions the company takes.