Friday, September 22, 2017

Ch. 4 - The Marketing Environment


Coca-Cola have been around for many years. Over time, consumer’s needs and attitudes has changed and Coca-Cola had no choice but to change with it. Coca-Colas market is split in two, the consumers and the retailers. The retailers being big stores such as Walmart and target, all the way to small consumers like your local mom and pop store. Coca-Cola has established a large and diverse spectators from all around the world.             

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