Ch. 1 - Overview of Marketing

Coca- cola formally known as coke is a soft drink that was created by the Cocoa-Cola Company. This soft drink was first introduced to the United States on May 8, 1886. Coca- cola is the world’s #1- selling sparkling beverage. Their key mission is to refresh the world in mind, body and spirit. Also, to encourage moments of optimism and happiness through their brand and actions the company takes.