Ch.18 - Social Media and Marketing

Coca-Cola is a well-established brand. They have over 100 million fans, followers and viewers across their multiple social media accounts. This company doesn’t really use their social media to promote Coca-Cola itself. They focus more on promoting campaigns they are running and are a part of. One of them being a campaign to protect polar bears in the arctic. They plan to market many more campaigns to consumer’s in the future through social media.