Friday, September 8, 2017

Ch. 2 - Strategic Planning for Competitive Advantage

Strengths
Coca-Cola is one of the most appraised companies worldwide. The value of the brand is 73.1 billion dollars.

Weaknesses 
One of the main competitors for Coca-Cola is the rival between them and Pepsi.

Opportunities
More countries are looking into healthier drink options. Coca-Cola needs to focus on creating a more healthy drink for consumers.

Threat

Their major threat is their water. The speculations of pesticides being used in their water weakened the company.

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