Ch. 11 - Developing and Managing Products

Coca-Cola is a global recognized drink. The company has grown dramatically in the 125 years, they have been in the industry. They went from having 1 brand to establishing over 400 brands worldwide. They went from starting in 1 city, to being available for purchase in over 200 countries. Coca-Cola understands that in order to increase revenues and profits, it is important to maintain old brands. Also, to create and get behind many new brands.

Ch. 8 - Segmenting and Targeting Markets

Coca Cola is the leading manufacturer and distributor of soft beverages. Cocoa-cola targets all sexes , this isn’t a one gender product. Coca cola targets Ages 15-25 years old and consumers over 40. They target younger children with the kid’s addition packaging: Which is colorful and more appealing to a younger audiences eyes. For the adults they stick to glass packaging and custom bottles. Coca Cola is a recognized brand, people drink it without indecision. 

Ch. 15 - Marketing Communications

Coca-Cola has many forms of marketing communication. Many forms of media are used to promote Coca-Colas brand, in particular their drink. Even in today’s time where the internet seems to supersede anything, newspapers are still Coca-colas main source of communicating their brand with consumers worldwide. Coca-colas commercials are still popular around the globe. They make each commercial suitable for the region and country it is aired in. They believe in communicating to each consumer differently.

Ch.10 - Product Concepts

Brand loyalty for Coca-Cola is beyond sturdy. The only thing that changes about coke once in a while, is their soda can design. For the Christmas holiday you may see snowflakes on cans. They even make cans with polar bears on them, to get the attention for the arctic home initiatives. Consumers can always depend on the traditional taste they know. This makes their product loyalty grown even more and makes consumers appreciate Coca-Cola.