Thursday, November 16, 2017

Ch. 8 - Segmenting and Targeting Markets



Coca Cola is the leading manufacturer and distributor of soft beverages. Cocoa-cola targets all sexes , this isn’t a one gender product. Coca cola targets Ages 15-25 years old and consumers over 40. They target younger children with the kid’s addition packaging: Which is colorful and more appealing to a younger audiences eyes. For the adults they stick to glass packaging and custom bottles. Coca Cola is a recognized brand, people drink it without indecision. 

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