Coca-Cola is a global
recognized drink. The company has grown dramatically in the 125 years, they
have been in the industry. They went from having 1 brand to establishing over
400 brands worldwide. They went from starting in 1 city, to being available for
purchase in over 200 countries. Coca-Cola understands that in order to increase
revenues and profits, it is important to maintain old brands. Also, to create
and get behind many new brands.
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