Ch.10 - Product Concepts

Brand loyalty for Coca-Cola is beyond sturdy. The only thing that changes about coke once in a while, is their soda can design. For the Christmas holiday you may see snowflakes on cans. They even make cans with polar bears on them, to get the attention for the arctic home initiatives. Consumers can always depend on the traditional taste they know. This makes their product loyalty grown even more and makes consumers appreciate Coca-Cola.