Ch. 15 - Marketing Communications

Coca-Cola has many forms of marketing communication. Many forms of media are used to promote Coca-Colas brand, in particular their drink. Even in today’s time where the internet seems to supersede anything, newspapers are still Coca-colas main source of communicating their brand with consumers worldwide. Coca-colas commercials are still popular around the globe. They make each commercial suitable for the region and country it is aired in. They believe in communicating to each consumer differently.